Loyola is working hard to become a “greener” university. You’ve probably seen information about the recent sustainability efforts on campus. This past November, Loyola’s provost, Dr. Edward Kvet, formed a campus sustainability study group. The CSSG is headed by our own Dr. Bob Thomas, a natural fit for a group that’s charged with improving Loyola’s ratings on a number of reports that rank universities on their sustainability efforts.
The CMMN A317 Writing for PR class is working to develop media materials for their client – the CSSG – to help raise awareness of the university’s efforts in that area. Their projects include fact sheets, biographies, backgrounders and PSAs. They’ve created invitations to events they’re proposing the study group sponsor to let students, staff and faculty know how we can all contribute to greater sustainability.
Recently, each PR Writing student was assigned to write a hometowner, a media release about themselves that will be sent to their hometown newspapers. Each release talks about the study group’s work on campus and the various assignments these students are working on for the CSSG. And of course, each student gets to talk a little bit about themselves.
If (when) these releases get published in newspapers around the country, readers from coast to coast will get a chance to know a little more about how green Loyola is and how much fun students in the SMC are having as they learn.