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Welcome to Mass Comments, the blog of Loyola's School of Mass Communication. We have programs in advertising, journalism and public relations. We are eager to share our thoughts about communicating in the 21st Century and excited to hear yours. Learn more about us »
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Monthly Archives: April 2009
Dear Those-Who-Want-Me-to-Pay-You, The single marketable product produced by the entertainment industry is an audience. That audience is then sliced and diced and sold to advertisers, who wheel and deal and negotiate with the companies that produce the products that are … Continue reading
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