While you were trying to figure out if it was time to turn over so your back would be as brown as your front, some of your fellow students were getting a taste of the “real world,” and I don’t mean the MTV show.
Members of the Spring 2010 Ad Team, also known as the Loyola University American Advertising Federation National Student Advertising Competition team, spent part of the first weekend of break locked in a computer lab, busy putting the finishing touches on their plans book for a campaign for State Farm insurance, this year’s competition client.
No Coppertone and cocktails for these Ad Team members. Think pizza and cold coffee. These students wrote and rewrote copy, thought and rethought strategy, added and re-added budgets. They put in long hours while others were enjoying free time and fabulous trips. Just like “regular” ad professionals. And like regular ad pros, they can now step back and feel a sense of accomplishment.
But they’re not done yet. In April they’ll head to Mobile to defend their campaign in a live presentation, competing against 9 other teams in AAF District 7, all hoping to win the chance to go to the national competition in Florida later this year.
Friends, coworkers, roomies and family members have spent the last three months asking team members where they disappear to for hours at a time, why they always seem to be “in class” and why they never seem to answer their phones, texts or e-mails. And, supportive as they are, these friends just can’t appreciate how a 32-page book and 20-minute presentation could consume so much of their significant others’ lives.
But it is. If you’re not convinced, just ask Alysha, Mallory, Kristin, Thomas or Diane. Or Margaret, Laura, Brendan or Justin. Or Cyrille, Katy or Diego. And don’t forget Dr. Yolanda Cal, the SMC’s new advertising sequence head and adviser to the Ad Team, who’s been there every step of the way, also giving up part of her spring break to guide the team.
While you’re at it, wish them good luck as they head out to Mobile. We know they’ll do us proud!