Diffusion of innovations research tracks how new ideas and products — innovations – spread across large populations. Everett Rogers’ 1962 treatise has spurred a vast number of similar studies. Here’s a quick visual summary… [continued @Post-Katrina Blog]
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Welcome to Mass Comments, the blog of Loyola's School of Mass Communication. We have programs in advertising, journalism and public relations. We are eager to share our thoughts about communicating in the 21st Century and excited to hear yours. Learn more about us »
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