That huge sigh of relief you heard recently coming out the Communications/Music complex is the sound of our two competition teams finishing their annual plans books. Advertising and PR majors have completed the first round of the 2011 professional competitions that allow them to put their best feet – and creative/strategic ideas – forward.

The members of the Loyola Bateman team, including the now-infamous Lola Doll, are eagerly awaiting the judges’ decisions on their strategic campaign for Ally Financial. Advised by Dr. Cathy Rogers, PR sequence head and adviser to the PRSSA chapter, the Bate-ladies, as they call themselves, are Janece Bell, Rebecca Molyneux, Kelsey Morris, Kelsey Pabst and Dominique Webb.

For those who haven’t heard of it, “The Bateman Case Study Competition is PRSSA’s premier national case study competition for public relations students, and gives you an opportunity to apply your classroom education and internship experiences to create and implement a full public relations campaign for a national client,” according to the Public Relations Student Society of America‘s website.

You may have seen the team around campus in their wild wigs; you may even have participated in one of their events, orchestrated to have fun and slyly slip in a little dollars and sense. If all goes well, the Bate-ladies will be headed to New York City as one of the Top 3 teams in the country to present their campaign aimed at making college students (and all of us, really) more fiscally aware and responsible.

Across the hall, so to speak, the Advanced Advertising Campaigns class, better known as the Ad Team, is hard at work on their presentation for the District 7 conference, to be held later this month in Baton Rouge, and the next stage in the American Advertising Federation‘s National Student Advertising Competition. District winners go on to the national competition, to be held in June in San Diego.

AAF defines their annual competition this way: “Each year a corporate sponsor provides a case study outlining the history of its product and current advertising situation. The case study always reflects a real world situation. Students must research the product and its competition, identify potential problem areas and devise an integrated communications campaign for the client. Each student team then “pitches” its campaign to a panel of judges.”

Dr. Yolanda Cal,
advertising sequence head and Ad Team adviser, will travel up I-10 with Rebirth: Alonso Andara, Mallory Asp, John Bickle, Jenn Booth, Michael Caruso, Mark Clayton, Alexandra Ernst, Victor Holcombe, Michael LaRocca, Cooper Mount, Eddie Schneider, Kylie Tregre, Mara Webster and Viktoria Wiberg.

Best wishes to both teams. We know they’ll represent the School of Mass Communication and Loyola in ways that will make us all proud.

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