Keywords are specific words or phrases that relate to your website’s subject matter. In essence, they describe what your website is about.
Search engines like Google will index your website and come up with their own set of keywords to describe each page. It’s up to you to ensure that the words and phrases that best describe each page are used numerous times and placed prominently.
Almost every type of file can be indexed by search engines, including photos and downloadable file attachments such as PDFs, so you’ll want to be sure these files are named appropriately.
Properly naming images and file attachments has a direct impact
When you are re-naming your images or filing attachments, you’ll want to re-name them in all lowercase letters using the name of the university and a word or two describing the photo or file attachment. Individual keywords should be separated by hyphens. The hyphens will tell search engines that these characters are separate words.
For an example of how this works, if your file is named email@example.com, Google will never return your image or your PDF document in response to a search about “pottery” at “Loyola.” Likewise, if your file is named loyolauniversityneworleanspottery.jpg, your file still would not be returned on a search for “pottery” at “Loyola” because the search engine sees the name as one word – not separate words. But if you renamed your photo loyola-university-new-orleans-pottery.jpg, and someone searched “Loyola” “pottery,” your image might be returned as one of the best matches to that particular search.
Proving the point: you’ll find us at the top
Search engines use a complex mathematical algorithm to calculate Loyola University New Orleans’ general search results. The combination of our page titles, using keyword terms in the content of each web page, search friendly photo names and file attachment names, as well as always entering alternate text for each photo uploaded helps move loyola content to the top of the search results.
To prove this point, take the example that there are four or more Loyola Universities out there. If you type the word “Loyola” into Google, Ask.com or a number of other search engines, Loyola University New Orleans is presented as the top search result. This is because we strive for “search engine optimization.” By using Loyola’s naming conventions for photos and file attachments, you can help us maintain our top result in a variety of search engines and assist web users in finding the Loyola University New Orleans website quickly and easily.
To recap, the rules of thumb are:
- All photo and file attachment names should be lowercase
- All photo and file attachment names should include loyola-university-new-orleans in the image or file name followed by the name of your file (e.g. loyola-university-new-orleans-kevin-wildes.jpg, loyola-university-new-orleans-marquette-hall.jpg, loyola-university-new-orleans-faculty-handbook.pdf)
To learn more about search engine optimization, read the webteam’s standard on search engine optimization.