Reading an article on the innovative spirit of Walt Disney, and his uncanny ability to blend those innovations with ethics and business, I’m reminded of how much curiosity plays into our daily life here in web communications.

“There’s really no secret about our approach. We keep moving forward–opening new doors and doing new things–because we’re curious. And curiosity keeps leading us down new paths. We’re always exploring and experimenting…we call it Imagineering–the blending of creative imagination and technical know-how.” – Walt Disney

And curiosity is not just a Disney thing, it’s definitely a Jesuit thing too–looking for God in all things, commitment to excellence, critical thinking, and a constant desire to better yourself and the world around you are all precursors for, or results of, being curious and open. Looking past the status quo–being curious and seeking out new solutions to problems that may or may not yet exist–is at the heart of what it means to work at Loyola, and (pardon my high-mindedness) certainly the core of our work here on Loyola’s website.

Practically speaking, we must continually seek out new ways to improve our users’ experience of the “virtual” Loyola. Is our navigation easy to use? Do our forms make sense? Is their a way to better integrate various social media outlets directly into our website? Is our content relevant and approachable? Are their better ways for our internal audiences to be able to update their websites? There can be a myriad of responses to all these questions. Being curious enough to listen to all of those responses, no matter how much they might challenge our current way of doing things, is essential to the forward progress of Loyola’s online presence. We may not be able to implement every new idea or solution, but I can promise you that we will continue to seek those ideas and solutions out, and to ask ourselves the hard questions.

If the grass is greener on some other institution’s website, we’re going to find out why. Sometimes we might decide to follow their path, sometimes we might find it’s better to forge our own way. We’ll know the answer because we’ll have been willing to ask the tough questions and explore all possible options, including things we may not have even seen yet. Then we’re going to figure out a way to make our grass greener. Or maybe maroon and gold. Because who says grass has to be green?

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