Hosting an event is hard enough. Make publicizing the event easy by taking advantage of all the tools offered in our new and improved university calendar system. As the web team rolls out the new calendar system, there are two event listing items that I want to discuss. Event type and description aren’t new in terms of the type information we are asking you to provide, but since we now have robust calendar search options, it is important for you to know how to take advantage of them for the benefit of your readers and your department.
By tagging event types and providing complete event descriptions, you can help website visitors find the events they are looking for and have all the info they need to know about attending events.
Treat your event listings as another piece of website content. Use the description of your event to elaborate on all of the details a person might need to attend (e.g. directions, cost, attire, food). Be as descriptive about your event as you can. This is especially important if you have requested Public Affairs to feature your event on the homepage, if your event is hosted off campus, or if attendees need to R.S.V.P or buy tickets.
In the past, website visitors were asked to pick a calendar type (Academics, Students, the ever-intriguing catchall category Miscellaneous) and then hunt for events that pertained to that type on a page that showed the full calendar grid for that month,including past events.
Visitors viewing the new university calendar now see a list of the current day’s events, along with the option to filter by event type or department, or search by keyword.
Event types allow website visitors to decide on the fly which event types to view. In addition, they can select more than one type.
There are more than a dozen event types for you to choose from. If you aren’t sure which to choose, imagine the word event appearing after each type. For example, a Community Event might be something that is open to the whole New Orleans community, or concerns the whole community. An Academic Event might be a typical entry on the academic calendar (first day of class) or it might be an event that has an academic component (attendance required by one or more classes, a research paper being presented, and so forth). Select as many event types as are applicable to your event.
As noted above, event descriptions need to be complete. Do not assume that visitors know anything about your event already.
If someone wants to attend a lecture, daily Mass, or an athletic event, but doesn’t have any prior knowledge of those events, lack of information may dissuade that person from attending because he or she does not have key information. (For example: Where is Satchmo’s? Do I need a passport to get to Segnette Field? How do I register for Alumni Weekend?)
If your event is hosted off campus, include directions from campus or a link to directions to facilities, (e.g. Admissions, Wolfpack Baseball). If your event is hosted outdoors, provide a landmark (Iggy statue, Palm Court benches), or include the name of the quad and the buildings surrounding the quad. If you require attendees to fill out a form to register or buy tickets, include a direct link.
Loyola is a small campus; however, keep in mind that new visitors, students, or even returning alumni do not have the same familiarity with our surroundings that we do.
If you have any questions about how the new calendar system works, or if you would like to request an addition to the list of event types, please e-mail firstname.lastname@example.org