We’ve developed a seminar series for web editors to discuss best practices. We hope you will join us for the first in this series.

E-Mails and E-Newsletters: Digital Storytelling

Once upon a time, your e-mails meant something to someone. Now, they’re getting sifted away to the spam box. Help re-invigorate your e-mails and e-newsletters with tips and examples on writing subject lines, choosing stories, improving your process for compiling content, and analyzing your success.

Date: December 1, 2011
Time: 12:30-1:30 p.m.
Location: Miller Hall 204

Speaker: Katie Massimini, Web Content Strategist
Facilitator: Crystal Forte, Web Content Strategist

RSVP to cfbolner@loyno.edu if you plan to attend.

Other seminars offered in this series:

February 29, 2012 Content First – Thinking about your website in terms of customer service

You have less than 30 seconds to engage a visitor to your website before you lose them forever. Learn about empathizing with your user and engaging your website’s audience through the labels and content you post on your site. Find out about organizing and using formatting effectively, adding contextual links, photography and more to provide your audiences the information they seek.

Speaker: Crystal Forte, Web Content Strategist
Facilitator: Katie Massimini, Web Content Strategist

Location: Multimedia Room II, J. Edgar and Louise S. Monroe Library
Time:
12 – 1p.m.

April 26, 2012 Social Media – The dos, the don’ts, and the did you reallys?

Your boss is always talking about your department’s need for a Facebook or Twitter account to market your department and its achievements. But did you know that Loyola has more than 5,000 fans on the university’s official Facebook page? Did you know that you can tap into that audience too? Find out how, and get tips from the experts if you end up deciding you want to start your own “official” Loyola social media account.

Speaker: Andy Forester, Web Programmer
Facilitator:
Crystal Forte, Web Content Strategist

Location: Multimedia Room II, J. Edgar and Louise S. Monroe Library
Time: 12:30 -1:30 p.m.

July 12, 2012 Liberate your content from PDFs and improve the searchability of your website

You received a PDF or Word document in an e-mail and were asked by your manager to post it to your website. Find out more about giving that content a proper home on your website and broadening its visibility and usefulness. There may be a right time to use a PDF or Word document on your website, but how do you know when it crosses the line into website taboo?

Speaker: Crystal Forte, Web Content Strategist
Facilitator:
Katie Massimini, Web Content Strategist

Location: Multimedia Room II, J. Edgar and Louise S. Monroe Library
Time: 12 – 1p.m.

September 27, 2012 Web analytics – Let the numbers speak for themselves

Web analytics can offer insights into the planning process for content, including informing and affirming assumptions about your website, evaluating the impact of problems with your content, and helping you set priorities for maintenance of the information you provide. Learn more about what the numbers mean and find opportunities to set up objectives in your analytics to help you reach your website’s content goals.

Speaker: Andy Forester, Web Programmer
Facilitator:
Crystal Forte, Web Content Strategist

Location: Multimedia Room II, J. Edgar and Louise S. Monroe Library
Time: 12 – 1p.m.

November 29, 2012 Everyone’s a designer – Learn the basics behind the feng shui of Loyola’s look

It’s got color. It’s got curve. It’s everything you dreamed about and more – it’s the Loyola website. Learn more about how Loyola got its look and what web communications does to maintain consistency and near perfection through its typefaces, visual cues, and photography.

Speaker: Sean Clark, Web Designer
Facilitator:
Jacee Brown, Director

Location: Multimedia Room II, J. Edgar and Louise S. Monroe Library
Time: 12 – 1p.m.

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