You wouldn’t buy a car without knowing that you could derive some value from its use. The same holds true for your college degree. And with 53% of recent college grads jobless or underemployed, families are more closely scrutinizing the value of a college degree. That’s why it’s more important than ever for us to specifically identify the tangible skills that students will gain from earning a degree in your department.

Writing, public speaking and presentation skills, academic research and analysis of data – these are all marketable skills that employers are looking for and prospective students want to learn. They’re topics we should be talking about on the Loyola website.

To make your words more meaningful, be concise and use pictures to illustrate your points. We could spend paragraphs talking about the essays that students will write when attending school, but ultimately, the reader will boil down those paragraphs to one point – our students are well versed in the written word. So we don’t need to hammer them over the head to make that point.

Show, don’t tell your readers. Our students are very successful. I’m sure every university says something to this effect on their website. The better way to illustrate this point is to give examples. Remember to use the student, faculty, and alumni successes to tell the story. Including photos of the person whose success we are celebrating will drive home the point more clearly to our prospective students and their families.

Earning a college degree will teach you a lot about negotiating life with limited resources, meeting deadlines, and how you as a person fit into the larger world. Earning a degree from a Jesuit university will teach you about your obligation to the world to share your skills and talents with others.

We are not a community or technical college, but contrary to popular media on the topic, students from a liberal arts university such as Loyola leave school with tangible skills that prepare them for careers in a great many fields. Since our students are investing in their future, they want to know about these skills – organizational management, scientific research, forensic investigation. The more specific your explanations, the more helpful the information will be to your website’s readers. General overviews of department events or faculty interactions with students are less helpful than the specific takeaways.

If you ever a question about the wording or the quantity of content, web communications is here to help. Please contact either myself or my colleague, Chantrice Banks. We will offer you the latest data on what works and what doesn’t and our best advice on your specific question.

Crystal Forte is a web content strategist in the Office of Marketing & Communications. She can be reached at (504) 861-5646 or

Comments are closed.